Ever been caught off guard in an interview? It happens to the best of us.
Whether you’re pitching your story or a journalist has reached out to you for comment, it helps to know the types of questions you might face. Being prepared not only calms your nerves but also makes you come across as credible, composed and media-savvy.
Here are eight common types of questions journalists love to ask, along with tips to help you handle them with confidence.
1. The Open-Ended Question
Example:
“Can you tell me about your background?”
These are broad, exploratory questions designed to get you talking freely. Avoid rambling. Stick to 2–3 clear points that highlight your expertise.
Tip:
Prepare a short summary of who you are, what you do, and why it matters.
2. The Clarifying Question
Example:
“What exactly do you mean by ‘evidence-based’?”
Journalists may ask you to elaborate on jargon or technical terms. Be ready to explain complex concepts in plain language.
Tip:
If you notice yourself using industry terms, immediately offer a simple definition.
3. The Verification Question
Example:
“Can you confirm the dates of your research?”
These questions check facts or clarify details. Always be precise and, if needed, offer to follow up with documentation.
Tip:
Have supporting information on hand, like links to reports or press releases.
4. The Speculative Question
Example:
“What do you think will happen if this trend continues?”
Speculative questions ask you to look ahead or share an informed opinion. While you can offer insights, avoid making absolute predictions.
Tip:
Use phrases like “In my opinion…” or “Based on current evidence…” to frame your response.
5. The Challenging Question
Example:
“Some critics say your approach doesn’t work. What’s your response?”
These are designed to test your credibility or provoke a defensive reaction. Always stay calm and address the issue factually, without sounding dismissive or flustered.
Tip:
Acknowledge the concern, then clearly state your perspective with supporting evidence, if possible.
6. The Personal Question
Example:
“How did this experience affect you personally?”
Human interest elements make stories relatable. Decide in advance what you’re comfortable sharing about your personal journey.
Tip:
Be authentic, but set boundaries. Only share what aligns with your professional message.
7. The Hypothetical Question
Example:
“If you were in charge of policy, what would you do differently?”
These questions test your critical thinking. Be thoughtful but avoid being drawn into controversial hypotheticals you’re not prepared to own.
Tip:
Bridge back to your key messages: “While I’m not a policymaker, what I can say is…”
8. The Closing Question
Example:
“Is there anything else you’d like to add?”
This is your golden opportunity to reinforce your main points or highlight something important you haven’t yet covered.
Tip:
Always have a closing statement prepared that underscores your core message/s.
Bonus Tip: Keep Your Key Messages Front and Centre
No matter what you’re asked, everything comes back to your key messages.
Before any interview, write down 3–4 takeaways you want the audience to remember, and look for chances to weave them into your answers.
To help you prepare, we’ve created a ready-to-use ‘Interview Prep Sheet’ you can download and fill out before your next media opportunity.
Remember: Preparation is your secret weapon. With a little practice, you’ll be ready to handle any question that comes your way calmly, confidently and with credibility.
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