Creating an Expert Profile is the simplest way to showcase your expertise so journalists and bloggers can find and contact you for relevant stories.

If you’re already a subscriber… just follow this step-by-step guide to set up your profile and increase your media visibility.

Step 1: Login to Your SourceBottle Account

  A smiling woman with long red hair points upward with both index fingers. A large red arrow highlights the LOGIN button in the website’s top navigation bar. The text on the left reads: Create your Expert Profile—media and Subscribers want your stories on SourceBottle.

Click on ‘LOGIN‘.

Screenshot of the SourceBottle login page with fields for email and password, a tick box to remember your email, and pink arrows pointing to the Submit button—perfect for any SourceBottle subscriber ready to create an expert profile.

Enter your email and password and click ‘Submit’.

 Step 2: Access Your Dashboard

Once logged in, you’ll land on the ‘Free publicity opportunities’ page.

Here you’ll find live call outs by topic, and you can create your Expert Profile by clicking the pink ‘Create Your FREE Expert Profile’ button.

You can also access it via the drop-down menu under ‘Expert Profile/s’.

A user profile menu is open on a website, displaying options such as Account, Expert Profile (highlighted by a red box and arrow), Subscriptions, and Log out. The username ESBY appears at the top. This menu resembles those found on SourceBottle for subscribers.

Step 3: Create Your Expert Profile

A screenshot of the SourceBottle expert profile page highlights the Profile Photo upload section, with a red arrow pointing to the Choose file button—showing how to create an expert profile as a SourceBottle subscriber.

When completing your profile, keep the following in mind:

1. Upload a Great Profile Pic

Your photo is often the first impression a journalist will have of you. Choose one that:

  • is clear, well-lit and high-resolution (at least 600x600px, max 10MB)
  • can be cropped to a square (1:1 ratio)
  • shows your personality or you “in action” doing what you are known for

Avoid: blurry or pixelated images, logos or product photos, and group shots.

Tip: A distinctive image will help you stand out in search results. 

2. Add Targeted Keywords 

Keywords help journalists (and our team) find you in searches. They are a mandatory part of your profile.

Do:

  • Use specific words and phrases a journalist would search for (include abbreviations, e.g. “HR” and “human resources”).
  • Include variations of terms (e.g. “employment” and “employment relations”).
  • Use recognised abbreviations in capitals, without full stops (e.g. “AI”).

Avoid:

  • Generic terms like “business”
  • Misspellings or typos
  • Hashtags (they do not improve searches on SourceBottle)

Tip: Think of the exact words a journalist would type into the search bar.

3. Write a Clear Summary

‘Your story in summary’ is your media pitch in 250 characters (including spaces) – so make it count!!

  • State clearly who you are and what you do
  • Highlight your unique experience, expertise, or the problems you solve
  • Write in first person for authenticity (“I am a nutritionist specialising in…”)
  • Keep it free of jargon

Tip: Be concise, authentic and engaging. Every character matters.

4. Provide Reliable Contact Details

  • Use an email address you check daily (eg. bestemail@goingtoreachme.com)
  • Double-check for typos

5. Add Active Links

  • Include a working link to your website and social channels
  • Test links to make sure they function correctly

6. Complete Your Profile

Answer all available questions. A full profile is more appealing to journalists than a partial one – and will appear earlier in a search.

Even optional details, such as gender, may be important in specific call outs.

Step 4: Publish Your Profile

Once complete, hit ‘Publish’.

Review and update your profile regularly so it continues to reflect your expertise and stays visible in searches.

PS: Are you receiving free publicity opportunities, straight into your inbox?

No?!! (Wha?)

Let’s fix that… right here!